Demographics

what people want in a home today

The latest Homes of Tomorrow research takes a closer look at how preferences are shifting as the market changes. Ryan Berlin (Chief Economist and Vice President of Intelligence) and Ryan Wyse (Lead Analyst and Market Intelligence Manager) are joined by Elaina Cowley (Senior Manager of Product Development ) to explore what buyers and renters are actually looking for right now. From the rise of the end-user and the continued demand for homeownership to what matters most inside the home—like extra rooms versus extra room—this episode focuses on how real lifestyles are shaping real estate decisions. It’s a practical look at what should be built, and why the “build it and they will come” approach no longer holds.