homes of tomorrow survey white paper | April 2026
Apr 30, 2026
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We are pleased to present the homes of tomorrow survey white paper.
Since we first conducted this survey in 2023, the British Columbia housing landscape has shifted from a "build it and they will come" reality to one defined by nuanced preferences and heightened selectivity. As a myriad of factors continue to reshape the market, the stakes for developers, buyers, and renters have never been higher. In presenting and analyzing the results of the 2025 survey, this white paper examines the shifting needs of residents across Metro Vancouver, Greater Victoria, and the Central Okanagan and moves beyond market noise to provide a data-backed exploration of how people are actually living today. By exploring the lifestyle, preferences, motivations and daily habits of buyers and renters across British Columbia’s major urban centres, this report provides the product intelligence needed to bridge the gap between how people live today and how we build for tomorrow.
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